Marketing for Lead Generation

This module both supports and challenges you as you gain insights and learn new skills to generate leads and convert leads to clients for life. By the end of this module, you’ll have the tools and action plan to optimize your lead generation strategy and create sustainable long-term profits in your real estate business. Dan Plowman personally walks you through the essentials of creating a sustainable system for lead generation that will support your real estate business for years to come.

Before you start to spend your time, money and effort in lead generation, listen to all the segments in the Marketing for Lead Generation module first. This one module can make all the difference in your long-term success in the business of real estate.

Powerful Learning Outcomes:

• Proven strategies that will help you attract, convert, close and RETAIN clients
• Knowledge of the processes and the mechanics of lead generation
• Specific skills to start your online lead generation campaign on Facebook and Google
• Ability to implement cost-effective branding strategies
• Renewed confidence in your ability to market, brand and generate leads for your business
• Mindshare strategies to create Clients for Life

Module Topics Include:

• Introduction to Lead Generation Strategies
• The Buying Cycle
• Branded (Name Recognition) Lead Generation
• Introduction to Online Marketing
• Social Media & Online Marketing Defined
• Creating a Google Pay-Per-Click (PPC) Campaign
• Creating a Facebook Ad
• Farming Effectively
• Loss Leader Advertising
• Marketing to Your Center of Influence (COI)
• Converting “For Sale By Owner” to Contract
• Billboard & Bus Bench Advertising